On behalf of period care brand August, and its co-founder, Nadya Okamoto, SolComms helped bring together eight brands to form The Tampon Tax Back Coalition - an initiative to abolish the unfair tax on feminine care products.

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The agency managed to secure a live exclusive segment on The TODAY Show to break the news, which was quickly followed by features across top-tier business and lifestyle media including Fast Company, Business of Fashion, CNBC, CNN Business, Inc., Well + Good, Beauty Independent, and more. The campaign quickly went viral, positioning August is a true leader and protector of women’s health.

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Our efforts resulted in 1.7 billion impressions and 167 placements.

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The work was recognized by both the PR and beauty industry, winning awards from PRWeek, PROVOKE Media, PRNews, and WWD

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1.7B

Total number of impressions

167

Total number of placements

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Tampon TaxBack Coalition // August

Tampon Tax Back Coalition

Raise awareness for the unjust tax on feminine care products by forming a coalition of eight competing brands in the menstrual hygiene space

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