Campaign Name

Scaling Sweetness from a Start-up to Nationally-Recognized Brand

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SolComms’ partnership with Baked by Melissa began in December 2024 to drive consumer and lifestyle coverage around key seasonal moments, reinforce its position as a go-to for gifting and celebrations, insert the brand at the center of key cultural moments and elevate Melissa Ben-Ishay’s profile by showcasing her entrepreneurial journey, leadership, and creative brand-building in top business and industry outlets.

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Throughout the partnership,

the team secured over 100 media placements spotlighting unique product launches with partners including Tabasco, Cabot Creamery, and Good Culture within a mix of consumer outlets and broadcast segments.

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We've also consistently amplified Melissa’s distinctive entrepreneurial story, landing impactful features in top-tier publications such as Forbes, Bloomberg, The Zoe Report, and Inc. For Valentine’s Day alone, one of the brand’s cornerstone seasonal moments, the team drove a 712% YOY increase in coverage and over 40 pieces of social coverage through strategic organic influencer seeding.

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Baked By Melissa

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Campaign Name

Scaling Sweetness from a Start-up to Nationally-Recognized Brand

Throughout the partnership,

17B+

Total number of impressions

1.1k+

Total number of placements