Making Bogg the Bag of the Year

Campaign objective + strategy

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SolComms began working with Bogg, the leading bag and accessories brand known for its durable, washable totes, in July 2024. To combat the brand's challenge of being perceived as a seasonalproduct, SolComms developed a media strategy that generated year-round demand and focused on elevating Bogg's reputation through media placements, influencer seeding, exclusive events, and positioning the Founder and CEO, Kim Vaccarella as a thought leader in the industry and a founder to watch.

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Partnership performance

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SolComms has helped Bogg evolve from a trendy beach bag to a year-round statement piece and collector's item, launching limited-edition drops—such as the Halloween and Holiday Boggs—that sell out within days, cementing its exclusivity in the accessories industry. In 2024, Bogg had nearly 100% YOY growth in net new customers, and social engagement increased 248% compared to 2023. Additionally, revenue increased 120% YOY in 2024 alone.

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Making Bogg the Bag of the Year

Campaign objective + strategy

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Partnership performance

20.5B

Total number of impressions

650+

Total number of placements