Launching HYVE Security

Debuting the company at CES 2025, publicly announcing its smart home security pod and offering exclusive previews of its first-to-market technology solution to key media.

SolComms coordinated six embargoed pre-briefings in NYC before hyve’s official CES launch for more in-depth one-on-one conversations with the co-founders Melissa Kieling, CEO, and Brennan Naylor, COO.

These resulted in in-depth features from major tech outlets like WIRED, Tech Radar, and Gizmodo. At Pepcom, media experienced hyve’s porch security technology firsthand.

The response was overwhelmingly positive, with the brand being named among the top CES picks in Rolling Stone, CNET, PC Mag, USA Today, VentureBeat and more. hyve’s presence at CES also led to interest from ABC’s Shark Tank! Attendees praised the technology’s thoughtfulness, simplicity, and sleek design, positioning hyve for a successful consumer launch and elevating it as one of the most innovative products at CES.

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As a result of our outreach, we earned 72 pieces of coverage and 2.4 billion impressions, as well as over a dozen unique social media posts from media and influencers.

2.4B

Total number of impressions

72

Total number of placements

22M

Social Impressions

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