Bringing Generative AI to Hollywood with Moonvalley

Campaign objective + strategy

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Grow brand awareness and build hype around the company’s alpha launch for its pioneering state-of-the-art clean generative AI model, designed to seamlessly integrate into creatives’ workflows and bypass legal issues that typically come with AI.

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The SolComms team conducted embargoed outreach to tech, business, and entertainment reporters, inviting targets to the launch event and offering exclusive interviews with Moonvalley’s CEO and Co-Founder Naeem Talukdar, as well as Hemant Teneja, CEO of General Catalyst, the startup’s lead investor.

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^{Partnership performance}

Efforts resulted in 15 media interviews and introductory conversations with reporters at outlets like The Wall Street Journal, Bloomberg, Forbes, TechCrunch, CNET, and VentureBeat. ‍

^The push resulted in several features discussing how Moonvalley is disrupting the space with its dedication to ethically-sourced training data and respect of the creatives its model is built to serve.

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As a result of our outreach, we secured 47 pieces of coverage around the Marey launch, totaling to over 715M impressions.

715M

Total number of impressions:

47

Total number of placements:

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