Shifting Naturepedic From a Product to an Eco-Lifestyle Brand

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SolComms was tasked with transforming Naturepedic from a sleepy legacy company into a luxury, sought-after home brand. With a comprehensive PR strategy rooted in strategic execution and storytelling to help redefine Naturepedic’s market position and accelerate growth.

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SolComms transformed Naturepedic

Strategically amplifying product launches, e-commerce deals, retail expansion and sustainability storytelling across both consumer and trade verticals, SolComms increased PR impressions by 267%. SolComms also elevated Naturepedic’s executive visibility through expert commentary placements in high-profile outlets like Digiday, Ad Age, and Modern Retail.

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Naturepedic

Shifting Naturepedic From a Product to an Eco-Lifestyle Brand

SolComms was tasked with transforming Naturepedic from a sleepy legacy company into a luxury, sought-after home brand. With a comprehensive PR strategy rooted in strategic execution and storytelling to help redefine Naturepedic’s market position and accelerate growth.

SolComms transformed Naturepedic

30

New Affiliate Partners

1500

Placements