Throughout the partnership, the team strategically leveraged Etienne Ortega’s celebrity network - including Christina Aguilera, Lana Del Rey, Demi Lovato, and Kris Jenner - to drive buzz and anticipation around the ORTEGA brand launch.

Working closely with Etienne and the ORTEGA team, we secured high-impact in-person desksides with top-tier outlets including Oprah Daily, Vogue, Glamour, Allure, Page Six, and ELLE, where Etienne performed his signature lip look on each editor to bring the product story to life.

The campaign resulted in widespread media attention, with features in Fashionista, Business of Fashion, Byrdie, NYLON, Bustle, Beauty Packaging, Sportskeeda, Glamour, HELLO! Magazine, Page Six, and more, firmly establishing ORTEGA as a breakout brand in beauty.