First Look: ORTEGA Beauty

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SolComms’ partnership with celebrity makeup artist Etienne Ortega began with the launch of his namesake brand, ORTEGA, to drive consumer and lifestyle coverage, spotlight Etienne’s artistry and influence, and position the brand as a bold new voice in beauty.

The campaign focused on elevating ORTEGA’s debut collection of five hero products - Blu Nectar Lip Oil, Soft-Contour Lip Liner, Agave Glow Color Stick, Liquid Icon Hyper Gloss, and Striptease Makeup Remover Wipes - across top consumer and business outlets by highlighting Etienne’s professional credibility, cultural relevance, and creative vision.

Throughout the partnership, the team strategically leveraged Etienne Ortega’s celebrity network - including Christina Aguilera, Lana Del Rey, Demi Lovato, and Kris Jenner - to drive buzz and anticipation around the ORTEGA brand launch.

Working closely with Etienne and the ORTEGA team, we secured high-impact in-person desksides with top-tier outlets including Oprah Daily, Vogue, Glamour, Allure, Page Six, and ELLE, where Etienne performed his signature lip look on each editor to bring the product story to life.

The campaign resulted in widespread media attention, with features in Fashionista, Business of Fashion, Byrdie, NYLON, Bustle, Beauty Packaging, Sportskeeda, Glamour, HELLO! Magazine, Page Six, and more, firmly establishing ORTEGA as a breakout brand in beauty.

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As a result of our launch outreach, the team landed 58 placements across social and editorial, resulting in over 3 billion impressions.

58

placements across social and editorial

3B

Total number of impressions

Allure

Best in beauty winner

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