Cement Tangle Teezer as the Unrivaled Detangling Brush

Campaign objective + strategy

SolComms began working with Tangle Teezer in July 2024 to carve out the UK-born haircare brand as the leading innovative brush in the US through a strategic PR plan that encompasses events and activations, thought leadership with Tangle Teezer’s haircare ambassadors and always-on product storytelling to drive consumer trust and equity in the space.

Partnership performance

Over the past 10 months, SolComms has helped Tangle Teezer carve out a dominant market share in the saturated haircare space. The brand has continued to rapidly grow its presence in the US and has expanded its assortment in both existing and new key retailers while receiving new accolades for innovative products with key award wins in the beauty industry.

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The brand’s growth culminated in an acquisition by BIC in the beginning of 2025.

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Tangle Teezer

Cement Tangle Teezer as the Unrivaled Detangling Brush

Campaign objective + strategy

Partnership performance

46B+

Total number of impressions

680+

Total number of placements