Wisp: Women Stockpiling Morning After Pills Following 2025 Presidential Election

Campaign objective + strategy

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Highlight Wisp’s massive spike in sales across their reproductive healthcare category the week following the 2025 election results.

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The SolComms team worked with Wisp to quickly gather sales data, including day-over-day sale increases as well as week-over-week increases following the results of the 2025 election. We took this data and quickly flipped the findings into a newsjack pitch targeting business, healthcare and consumer publications with the information.

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Partnership performance

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Within one week of pitching the sales increases, the team secured Wisp over 750 placements garnering over 9 billion media impressions. The story was included across top-tier publications such as CNN (broadcast and digital), The New York Times, Fast Company, Business Insider, Fierce Healthcare, Vogue, Cosmopolitan, Associated Press, The Hill, NPR, The Guardian, and more. Wisp completely owned the narrative on the need for reproductive healthcare the weeks following the election, surpassing their competition.

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Wisp Election Newsjack